Monitor Your Online Reputation With StartPR

There are a variety of ways to monitor online reputation. RSS enables the informed user to create and set up a wide variety of ways to monitor what is being said around the internet. You can receive alerts from a variety of online tools that I previously talked about on this blog. The tools that I have talked about are just the beginning. One new tool that you can add to your reputation management toolbox is StartPR, a service currently in private beta. (I have a few invites, email me if you want one).

What is Online Reputation Management (ORM)?

It’s a pretty descriptive phrase but here is a brief overview. People say things about you and your company often. Tracking and responding appropriately is necessary if you want to protect you online reputation. You create ways to monitor what is being said through a variety of tools. When you come across a mention of your name or brand, you react. You can listen and learn from the conversation that takes place, you can even participate. If the mention of your brand is negative you can take appropriate steps to bury or redirect the conversation. This, is a general overview of online reputation management.

How Does StartPR Help With ORM?

StartPR offers a user friendly interface allowing you to keep up to date with key terms of interest to you. StartPR monitors blogs across several blog search engines such as Google, Technorati, IceRocket, BlogPulse, and Techmeme. They most recently added Twitter to their search results too. You can add up to 25 search topics for free. You also have the option of adding more than 25 topics and additional users on the same account for a fee which is to be determined.

What Other Things Do You Need to Know About ORM?

It’s a constantly expanding topic, there is alot of information and a variety of skill required to deal adequately with your online reputation. You can learn these skills if you have the time, you can hire an individual with the skills, or you can outsource your ORM needs to a competent Internet Marketing Agency. Through the tools available on the internet today you have the ability to tap into a large amount of information. If leveraged correctly you can stay up to date with the information you need to be successful.

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Tagged as: collect data, online reputation management, public relations

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Alex de Carvalho 08/19/2008 05:36 PM 1 point
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James, thank you for your review. We'd love to hear your suggestions for improvement. Also, please let us know if you require additional invites.

Regarding signups during the beta period, we have enabled tracking of three topics, by two users. StartPR is a multi-user workspace, where you may collaborate with your colleagues in carrying out blogger relations and community management activities. Premium account holders will be able to add more topics to track and more colleagues to the workspace.

We would suggest one good way to deal with negative comments is to acknowledge them and to enter into a conversation with the blogger, to better understand and address the issues. Often, people who take the time to complain are among those that care the most, and who may offer excellent constructive criticism. However, it is always important to find such mentions in time, and to deal with them.

Thanks again,
-Alex
@alexdc
@startpr

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James M. Helms 08/19/2008 08:15 PM 1 point
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Thank you for the additional information about what you have going on over at StartPR, I think many people will find a lot of value there. If I come up with any good suggestions I will make sure to send them to you.

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Tim Shier 08/26/2008 12:05 PM 1 point
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Great review!

I've never worked with StartPR myself - does it provide any analysis or quantification?

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Alex de Carvalho 08/26/2008 12:37 PM 1 point
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Hi Tim,

Please let me know if you would like an invite to try out StartPR during our beta testing period: alex [at] startpr [dot] com

We do provide quantification of results in graphical format, and we provide you with the ability to export your results according to date ranges. We'll be adding more analysis and quantification views over time.

Thanks for your interest!
-Alex

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James M. Helms 08/26/2008 02:45 PM 1 point
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With a beta release a start up company has the ability to try out and gain valuable insight from the users. By gaining access to StartPR while in beta you can encourage the team to build in the features that help you the most. User feedback is really valuable and a smart reputation and competitive monitoring site like StartPR pays very close attention to what you have to say.

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