Clicktale is a simple to use in-page web analytics provider offering a great product and simple user interface. Analyzing site traffic is useful for websites and blog owners/developers that want to study and understand the best ways to engage visitors on a site. Clicktale is more than just a typical analytics provider, they record the visit and allow you to see how the anonymous users behaves.
Why In the world would you want that information?
Site engagement and usability is a big issue for website owners and designers. If you are trying to increase your site visitor engagement the on-page analytics assists you in determining changes that need to be made. Usability can make or break a site and if you are not paying attention and constantly refining your site you are loosing valuable interaction. Why waste the time getting traffic if they don’t stay on your site?
How much does it cost?
I won’t reiterate the prices that you can find on their site. There is a free service and three other levels that you can purchase on a month by month basis. The diverse levels of use cater to a wide variety of people. If you have a site and you are just starting out the free service is a great option.
What Kind Of Data Does the Service Provide?
In addition to the generated recording of anonymous viewers the site offers a variety of metrics for evaluating your site. Some of the more notable pieces of information include heat maps, page load data, mouse moves vs click, and pages/visitor. There are other areas of data analysis that are normally covered under other internet based analytics tools that you should already have access to.
Why Should you Use this Tool?
If you want increased site analytics information without spending a lot of money then this is a tool that you should consider. By monitoring what is working (and what is not working) you can begin to create pages that provide a better experience for your visitors.
This online “tool” allows you to greatly increase the amount of information that you have to work with concerning site analytics. The data that you collect is anonymous and respects customer privacy. If you can learn how to create effective pages you can decrease your bounce rates and increase your converstions. Setup is simple if you have a general understanding of how to access and embed code within your webpage.


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