With the release of Yvonne Perry’s newest ebook “Book Marketing in the Digital Age: Online Promotion Made Easy” I inquired about a favorite tool that she would recommend to readers of this blog. One thing that I know for sure is that professionals within a niche know what works well for them. Yvonne is both an author as well as the owner of Writers in the Sky Creative Writing Services. As a writer, editor, author, and owner Yvonne’s insight into online book promotions is well worth listening to.
There are a variety of ways that authors can market a book online. Knowing what tools work for professionals in the space is a great starting place for learning about online promotion. When asked Yvonne said that “social networking is number one for me. I’m referring to sites like Facebook, Twitter, Goodreads, Ning, Yahoo groups…online places where people share friendship and information”.
Authors looking to get the word out about their books will be happy to note that these social networking sites are free. What may not be as obvious is the key to effective social media marketing; knowing which social networks your target market is frequenting. If you don’t have a handle on your target market, you can quickly get lost in the seemingly endless social networks that are available.
Novices to marketing and the online world of social networks would be advised to do their research before they launch a campaign to sell their book. Not sure where to start? I would recommend starting your search at Yvonne’s blog, and also her creative writing services website. There is lots of information available in the form of newsletters, blog posts, ebooks, and even podcasts. The best place to start learning is by listening to what professionals are saying. Yvonne Perry has already experienced what you are trying to do.
The most recent ebook about book marketing in the digital age is a great place to start learning about online promotion. The information within the ebook covers in depth internet marketing related topics. The material in the ebook has been presented to many authors at workshops and conventions. Readers are also able to access Yvonne’s most recent research concerning social marketing and Search Engine Optimization.
The world is filled with tools. The only way that you can effectively leverage these tools are if you access them. If you’re a writer and interested in book promotion you need to strongly consider leveraging the time, research, and compilation of information that Yvonne Perry has made available to you. Her latest ebook is a great place to start.
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October 17, 2008 at 1:06 pm
[...] Original post by James M. Helms [...]