Track the Changes on Any Website or Page Easily

Maintaining awareness of changes within a marketplace is how businesses remain relevant. A large portion of marketplace awareness is competitive intelligence. Maintaining insight into what your competitors are doing is a great way to keep tabs on the marketplace that you are working within.

The internet is a great source of information about your competitors, especially if your competitors have a strong web presence. There are a variety of ways and a large toolbox to assist you with keeping up to date with what your competitors are doing. The newest tool, which is very simple to use is called TrackEngine.

After signing up for a free account you simply drag a bookmark onto your toolbar or add the bookmark to your browser. When you find a page that you want to keep tabs on you click on the “track me!” bookmark. As demonstrated in the image you can give identify the site to help you remember what site you are tracking. You can also select the frequency of alerts that your receive (daily, weekly…).

When the content on the page changes you receive an email alerting you to the changes that were made. The changes on the page are highlighted so you can quickly find the new updated information. It’s an easy way to track pages that you are interested in.

The TrackEngine tool can be used as a replacement for other competitive intelligence tools that are available. Because it is so simple to use and fast to set up to track pages it’s a great addition to your arsenal of web based tools.

In the near future TrackEngine will also be able to give you hourly alerts, a feature that many people will find valuable. The revenue model is through a freemium approach, you can track 5 sites for free and purchase monthly packages to track more than the five pages.

Even if don’t care too much about competitive intelligence this tool is a great way to keep up to date with updates. Call it what you want, your ability to track site changes is a simple way to receive information from around the web quickly.

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Tagged as: alerts, bookmarks, Business, content, emails, information, tools